Claims or disclosures are reviewed late in production.
Compliance services
Marketing & Advertising Compliance
Pre-publication collateral review, social media vetting, performance track-record disclosure checks, and advertising audit logging.
Service explained
What is Marketing & Advertising Compliance?
Marketing and advertising compliance services review proposed public communications against approved requirements before publication and preserve evidence of that review. The scope can include websites, campaigns, social posts, performance presentations, and other collateral.
The service focuses on claims, context, disclosures, substantiation, balance, audience, approvals, and recordkeeping. Requirements vary by jurisdiction, channel, product, and regulated status, so final conclusions require the appropriate authorized reviewer.
What it addresses
When this service becomes relevant
Performance presentations lack consistent evidence and context.
Published versions and approvals cannot be reconstructed.
Capabilities explained
What the documented scope means in practice
Each capability below is part of the archived service description. Its inclusion in a specific engagement depends on the requirement agreed during scoping.
Collateral vetting notes
Vetting notes identify the asset and version, audience, claims, supporting evidence, disclosures, balance, required changes, reviewer, decision, and date. They create a review record rather than silently editing content.
Performance disclosure review
Review checks the source, period, methodology, selection, comparison, fees, assumptions, limitations, and required context associated with performance information. It does not independently certify the underlying calculation unless that testing is in scope.
Date-stamped compliance archive
The archive preserves the submitted version, comments, evidence, approval, final published version, relevant dates, and distribution context. Controlled naming and access allow the history to be reconstructed.
Useful inputs
Information that helps define the requirement
- →Draft collateral, intended audience, channel, campaign, and publication date
- →Claims evidence, performance calculations, disclosures, and approved standards
- →Reviewer authority, version control, archive, and escalation requirements
Documented outputs
What an agreed scope may produce
- →Documented collateral review notes
- →Performance and disclosure observations within scope
- →Date-stamped submission, approval, and publication archive
Clear answers
Frequently asked questions about Marketing & Advertising Compliance
Service-specific answers about terminology, scope, controls, and practical use.
When should marketing compliance review begin?
It should begin early enough for claims, evidence, format, and disclosures to influence the asset—not only after design and publication arrangements are complete.
What is reviewed in a performance claim?
Review may consider source data, period, methodology, selection, fees, comparisons, assumptions, limitations, disclosures, and whether the presentation could create a misleading impression.
Why archive both draft and published versions?
The record should show what was reviewed, what changed, what was approved, and what was actually distributed. Keeping only one version can break that chain.
Related compliance services
AML / KYC Compliance
Written procedures, risk rating logic, sanctions screening, PEP identification, and SAR/STR escalation workflows.
CRS & Cross-Border Reporting
Entity/product classification, jurisdiction obligation mapping, tax residency self-certification checklists, and reporting evidence trackers.
Compliance Risk Assessment
Risk-rated gap reports, control maturity assessments, Risk and Control Matrices (RACM), and remediation roadmaps.
Policy & Documentation
Compliance manuals, standard operating procedures, board templates, incident registers, and staff training modules.
Regulatory Support
Mock examination readiness, evidence trackers, query response templates, and executive briefings.
A focused first conversation
Discuss the service in the context of your priorities.
Use a 30-minute call to clarify the work, its place in your operating model, and the most useful next step.